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Trend for Good (FFG) is the worldwide trendsetter relating to creating the fitting atmosphere for a regenerative trend trade to develop and prosper. The Amsterdam-headquartered platform, alongside its investor community, has directed €1.9 billion in funding to alter makers reshaping the way forward for the trade since 2017 – and it now plans to go even additional.
In 2023 FFG carried out interviews with manufacturers, buyers, innovators, NGOs, universities and extra to study the way it can maximise its impression within the close to future. The interviews instructed them innovation is the important thing catalyst for transformation however that critical obstacles stay, together with weak indicators from trade, the price of know-how, and reluctant buyers.
Trend for Good has the size, networks and skilled information to assist the style world overcome these boundaries and its new technique is constructed on 5 pillars designed to optimise situations for achievement. They’re: innovators – the place the main target will proceed to be scaling improvements; suppliers – by way of the launch of its strategic provider programme; manufacturers – by supporting them to combine sustainable practices; buyers – making certain cash just isn’t a barrier; and public – by making certain the transformation story is shared with the general public.
“As Trend for Good navigates the evolving panorama of the style trade, we’re poised to accentuate efforts by way of our Innovation Platform. This transfer just isn’t solely about adapting to alter however main it with centered and efficient motion,” says Katrin Ley, Managing Director Trend for Good.
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