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Earth Hour 2024, the “Largest Hour for Earth” of the 12 months, takes place on March twenty third. Because the World Wildlife Fund launched the occasion in 2007, Earth Hour has symbolized a dedication to the planet by merely turning off lights for one hour. Nonetheless, regardless of its noble intentions, consciousness of the motion was restricted, with solely 52% of the worldwide inhabitants conscious of the occasion. Our visitors right this moment, Phil Wilce and Antonia Simon, are Inventive Director for Europe and Senior Expertise Advisor, respectively, for EPAM Continuum, a analysis and technique agency that labored with the World Wildlife Fund to reinvigorate the marketing campaign and its outreach efforts because the local weather disaster turns into extra pronounced. The undertaking represents a chance to discover how one can inform tales concerning the setting and humanity’s impression on nature, one thing everybody listening to Sustainability In Your Ear thinks about in work and life.
The undertaking’s cornerstone was figuring out a brand new target market, “the inactive center,” a bunch of individuals of all ages and backgrounds characterised by an absence of motion pushed by eco-anxiety and eco-fatigue. The technique targeted on reworking Earth Hour from a singular occasion right into a gateway for nature-positive motion, and a major a part of the design was introducing the “Largest Hour for Earth” as a important message. Some satisfying new actions round Earth Hour in 2024 embrace an in-world Fortnite expertise constructed to carry younger folks to this system.
You may be taught extra about Earth Hour at https://www.earthhour.org/ and about EPAM at https://www.epam.com/
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