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Romwe is a SHEIN-owned, extremely fast-fashion retailer that thrives on overconsumption, a scarcity of transparency and social media affect for its world success. However how profitable is it in defending folks, the planet, and animals concerned in its manufacturing? How moral is Romwe?
This text relies on the Romwe ranking revealed in February 2024 and should not mirror claims the model has made since then. Our scores analysts are continually rerating the 1000’s of manufacturers you may examine on our listing.
We have to speak about Romwe
Launched in 2010, Romwe describes itself because the “one-stop store for all issues cool” and “your social-inspired type obsession”. The model depends on overconsumption by its clients, dubbing its vary of garments, equipment, and devices “countless” and inspiring consumers to “uncover new issues [they] didn’t know [they] wanted”.
Romwe is a chief instance of extremely quick trend—a brand new enterprise mannequin for trend retailers that enables them to churn out garments much more speedily than the already unsustainable quick trend enterprise, and in who-knows-what working circumstances for these making the clothes. This purveyor of low cost clothes was acquired by quick trend large SHEIN (rated “We Keep away from”) in 2014.
Lately, Romwe has been known as out for producing poorly made clothes, utilizing misleading promoting, taking weeks to ship garments, manipulating opinions, failing to safeguard its clients’ knowledge (after which mendacity about it), and even delivery garments with fleas. Yikes.
As you may seemingly inform, it is a model to be cautious of. However how is Romwe actually impacting the planet, folks, and animals? How sustainable is Romwe?
The reality is, there isn’t a lot to say in regards to the model as a result of it discloses so little about its practices, and that’s a serious crimson flag. It claims to be dedicated to creating constructive actions within the trend trade, however how can we all know—or maintain Romwe accountable—if it gained’t element what these actions are? Extra on this abysmal transparency later.
Learn on to search out out what our analysts did uncover after they rated Romwe.
Environmental impression
Romwe charges “Very Poor” for the planet. Our scores analysts couldn’t discover any proof that Romwe is taking significant motion to deal with textile waste or defend biodiversity in its provide chain, or to scale back its local weather impacts. What’s extra, the model makes use of only a few lower-impact supplies.
Romwe prides itself on “solely [producing] 50-100 items per new product to make sure that no uncooked supplies are wasted”, however it nonetheless launches new collections at lightning pace and implements high-scale manufacturing as quickly because it confirms {that a} product is in demand. Perpetuating this fast-fashion system of rapidly altering developments—even when the model claims to solely be manufacturing small batches—is severely damaging the trade and the planet.
Labour circumstances
As soon as once more, we discovered little or no publicly out there details about Romwe’s practices for the folks in its provide chain, so we’ve rated it “Very Poor” on this space, too.
There’s no proof that its provide chain is licensed by essential labour requirements that assist safe staff’ rights, together with their well being and security, and dwelling wages. Talking of which—there’s additionally no proof it ensures staff are paid dwelling wages, or that it helps variety and inclusion all through its provide chain.
Animal welfare
Romwe charges “Not Good Sufficient” for our animal pillar, as a result of whereas it does have a proper coverage aligned with the 5 Freedoms of animal welfare, there isn’t any proof of any clear implementation mechanisms in place.
There’s additionally nothing to indicate that Romwe traces animal-derived supplies to the primary manufacturing stage—a problem highlighted when, in 2020, Romwe was discovered to be promoting actual fur as fake fur within the UK, suggesting it both doesn’t know what’s actually happening all through its provide chain, or it merely doesn’t care.
Total ranking
Total, Romwe is rated “We Keep away from”—our lowest attainable rating.
It’s your proper to know the way Romwe’s manufacturing practices impression the planet, folks, and animals, and in the meanwhile, the model simply isn’t disclosing sufficient. In actual fact, Trend Revolution’s 2023 Transparency Index gave it a measly rating of 0-10% for its lack of publicly out there info, which isn’t ok for a retailer as huge and influential as Romwe.
Transparency is essential to moral and sustainable trend and is step one in the direction of decreasing a enterprise’ impression.
“As a lot as we’re devoted to offering a big number of distinctive merchandise at reasonably priced costs, we’re simply as dedicated to creating a constructive impression on our clients, workers and the setting,” says Romwe. If that’s really the case, then we have to see much more proof from the model. It wants to start out disclosing extra details about how, the place, and by whom its objects are produced, in addition to the supplies used.
You in all probability gained’t be stunned to listen to that given all this, and the scandals it has been caught up in, the retailer is firmly in our record of the highest ten quick trend manufacturers we keep away from in any respect prices.
Be aware that Good On You scores take into account a whole lot of points, and it’s not attainable to record each related challenge in a abstract of the model’s efficiency. For extra info, see our How We Price web page and our FAQs.
See the ranking.
Right here, the Good On You group shares just a few ‘Good’ and ‘Nice’ manufacturers to select from if you wish to keep away from Romwe and its guardian firm, SHEIN.
Good swaps
Extra sustainable alternate options to Romwe
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