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April can solely imply one factor: Style Revolution Week is upon us. The Week is Style Revolution’s annual marketing campaign bringing collectively the world’s largest vogue activism motion for ten days of motion. This 12 months is particularly important as a result of it marks 10 years since Style Revolution launched. Right here’s how one can get entangled.
Style Revolution Week 2024
Style Revolution Week took place after the collapse of the Rana Plaza garment manufacturing facility in Bangladesh on 24 April 2013, which killed 1,138 folks and injured one other 2,500. Within the decade because the tragedy, Style Revolution has grow to be a worldwide motion calling for the business to worth folks and the planet over progress and revenue. Take a look at our interview with Style Revolution’s coverage and analysis supervisor, Liv Simpliciano, to study concerning the progress the organisation has made within the final decade.
The style business is constructed on the exploitation of labour and pure assets, leading to cash and energy being concentrated within the fingers of some. As a result of revenue is prioritised over every thing else, vogue manufacturers are in a busy race to supply extra, at a faster tempo, and push us to extend the quantity we’re shopping for and store extra typically. These on the prime of the availability chain hold cashing greater cheques, whereas the individuals who make our garments are nonetheless underpaid and unable to fulfill their fundamental wants. We speak rather a lot about how manufacturers can shield the earth and be extra sustainable, however the reality is, there’s no sustainability with out truthful pay and protected working circumstances.
2024 marks 10 years since Style Revolution, now the world’s largest vogue activism motion, first began actively campaigning. In that point, we’ve mobilised lots of of hundreds of worldwide residents to take motion, engaged policymakers and lobbied for legislative change, and demanded larger transparency from the world’s largest vogue manufacturers and retailers.
Style Revolution
This 12 months once more, moral vogue lovers all around the world will probably be asking their favorite manufacturers questions like #WhoMadeMyFabric? on social media. All through Style Revolution Week, the organisation will educate and encourage us on the actual worth of what we purchase and put on.
In the course of the week, you’ll be able to attend many digital and some bodily conferences, exhibitions, workshops, and even on-line public demonstrations—all spreading the phrase about constructing a extra moral and sustainable vogue business.
Wish to take part and make your voice heard? Right here’s how you can be a part of the Style Revolution on-line and offline this 12 months.
Attend Style Revolution Week occasions and workshops
Style Revolution has deliberate an epic line-up of on-line occasions that will probably be streaming all around the globe. Listed here are a few of our favourites:
Watch Style Revolution’s interactive webinar on “Learn how to be a Campaigner”. Study extra concerning the organisation’s notable campaigns: Good Garments, Truthful Pay, and #WhoMadeMyClothes, and design your individual marketing campaign with fellow Style Revolutionaries. “For those who’re obsessed with social and environmental justice, wish to interact residents, manufacturers or policymakers and need to join with different changemakers, that is the workshop for you,” writes Style Revolution. Be a part of Mend In Public Day: “The thought is easy: get out into your local people and sew in protest in opposition to disposable vogue. Amidst busy Saturday customers, we are going to restore our torn pockets and damaged seams and spark conversations on making Cherished Garments Final,” explains Style Revolution. Attend a garments swap in Cape City: on April twenty first, Style Revolution South Africa will probably be internet hosting a clothes swap occasion. You’ll be able to convey as much as 10 of your pre-loved clothes gadgets and equipment that you simply not want on the day. For those who’re in Amsterdam, go to the Style for Good Museum, which tells the tales behind the garments we put on and the way our decisions can have a constructive affect. Style for Good believes that the business can and should change, and strives to assist increase consciousness and share information. A must-visit throughout Style Revolution Week, and any week earlier than June fifth, because the museum will shift into an expanded co-working and group area after that date.
Browse all Style Revolution Week occasions
Put up a selfie in your favorite social media platforms, tagging the model you’re sporting and asking them #WhoMadeMyClothes? and #WhatsInMyClothes?
This is among the best methods to get entangled in Style Revolution Week this 12 months—and yearly. If the model doesn’t reply, hold asking. And don’t overlook to tag Style Revolution @fash_rev to allow them to keep updated with how—and if—manufacturers reply.
Unfold the phrase
Obtain Style Revolution’s assortment of promotional belongings, together with social media templates, posters and the official marketing campaign branding pack, and get others concerned within the motion.
Be a part of the dialog
“Talking with our household and associates concerning the international affect of our garments is a strong step to alter the style business,” says Style Revolution. On the organisation’s new web site, you’ll be able to map your conversations, taking inspiration from Style Revolution’s manifesto, and discover the discussions of different Style Revolutionaries worldwide.
Write to your favorite model asking them #WhoMadeMyClothes?
Style Revolution has made this tremendous straightforward to do by offering a PDF template.
And within the Good On You app, you can even ship a message on to a model urging them to do higher or asking a query. You can provide constructive suggestions to manufacturers you’re feeling are doing nice, too. To ship your message, merely go to the “Your Voice” part on the finish of every model’s itemizing on the app.
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